Branding and Corporate Identity

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Your brand is the vehicle that propels your product or service into your customers' lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

 This course will get you started on the road to creating a perfect brand. The first part of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second part will focus on how to put your brand out there in the right way. We'll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

Learning Objectives

  • Define what a brand is (particularly a strong brand) and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand's products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results


    THIS IS AN ONLINE COURSE
    Dates - Any where , Any time  
    Duration:  Minimum of 10 hours                                                             

    Time:
      This course will take a minimum of 10 hours of your total time to complete.  You can complete the course at any time that suits over a 3 month period - logging in and out of the course as you wish.  
    Venue:  Your computer
    Cost: $199 incl gst
    What's included:  Upon enrolment each student gets 3 months to complete their online course. Each course provides students with
    comprehensive course manuals and Certificate of Completion after successful completion of the course.
    Booking Procedure:  To book into this online course go to the booking page via the book now button below and select the online course.  Once your booking is received you will receive full instructions and your login by email within 24 business hours.
To Speak to a Training Consultant about this workshop or to book this workshop for your team call 1300 855 417
To view all our workshops click here   




 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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We specialise in CPD for the following Professional Bodies:

Department of  Commerce WA (Real Estate CPD)